Applying Cree’s Strategies to an Insulation Business
This week I will analyze some of the strategies and tactics that Cree used as they prepared to launch their consumer LED light bulb in 2013 (Collis, Furey, & Shaffer, 2014, p. 1-25; Gourville & Norris, 2016, p. 1-20). As I do so, I will discuss how I would use these strategies and tactics if … Read more
