Crisis Communication

Nestle’s Social Media Blunder

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Companies need to be careful and strategic in how they handle negative issues and crisis situations on social media (Cornelissen, J. P., 2017, p. 191-227).  Preferably, companies should be willing to apologize and express sympathy as quickly as possible when something goes wrong (Schultz, F., 2011, p. 21). This is important for companies to remember … Read more

The Poor Decisions of RBS Bank

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Issues management and crisis communication are two very important parts of a company’s communication strategy.  While issues management and crisis management may seem like the same thing on the surface, they are actually slightly different from each other (Gaunt, P., & Ollenburger, J., 1995, p. 199, 202-204).  In our textbook, an issue is defined as … Read more

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