In this week’s post, I will discuss some of the key lessons that I learned from our reading on designing persuasive messages. Specifically, one of the things that I appreciated from our reading this week was the discussion on how to create viral advertising (Dafonte-Gomez, 2014, et al.). Based on our reading, I think that … Read more
When it comes to rational appeals in persuasion, there are a few important things to remember. According to our reading, “rational appeals are an effective persuasive technique” because they can get people to “consider message content” in ways that might not otherwise occur (Stiff & Mongeau, 2016, p. 171, 182). However, rational appeals aren’t effective … Read more
Persuasive communication “represents any message that is intended to shape, reinforce, or change the responses of another, or others” (Stiff & Mongeau, 2016, p. 12). These messages can be used in a variety of professional contexts such as getting a job, marketing a new product or service, or helping an organization stay on good terms … Read more
