social media

An Analysis of Nokia’s 2010 Campaign

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When considering Nokia’s effort to launch their new phone–the N8–in 2010, I think there are some things Nokia did right in their campaign.  First, Nokia was smart to target only one niche group of snowboarders as its main audience for their marketing messages.  Second, I thought it was wise for Nokia to use national marketing … Read more

Nestle’s Social Media Blunder

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Companies need to be careful and strategic in how they handle negative issues and crisis situations on social media (Cornelissen, J. P., 2017, p. 191-227).  Preferably, companies should be willing to apologize and express sympathy as quickly as possible when something goes wrong (Schultz, F., 2011, p. 21). This is important for companies to remember … Read more

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